The Balance Water Company has introduced 3 new products into the bottled water category. Billed as world firsts the simple but sophisticated design encases a non-flavored, non-colored, and non-allergenic functional water which has been infused with Australian wildflower essences.
“Flower essences are typically taken to help gently calm and relieve stress. They help comfort and focus attention and allow people to deal with pressure. The effect varies with the individual. People who are used to taking flower essences will notice the effect more quickly than those just starting.
Balance water is not a therapeutic product. It is not the elixir of life or the fountain of youth. What we do know is that flower essences are found to be helpful by many people. All of the contents are 100% natural and organic. This water can be drunk in the same quantity and frequency as you would a regular spring water.â€
The product range: Balance Water for Women; Balance Water for Travelling; and Balance Water, helps with a whole host of lifestyle and wellness issues from lack of concentration to irregular sleeping patterns. Sourced from deep spring wells in New South Wales this new range of water looks set to take the global stage.
Flower Flavored Water
Flower Flavored Water
Trend Themes
1. Flower Essence Infused Water - Infusing water with flower essences can provide unique wellness benefits and create new market opportunities for the bottled water industry.
2. Functional Water - Creating non-flavored, non-colored, and non-allergenic functional water provides a healthier alternative to traditional flavored waters and presents an opportunity to tap into the growing functional beverage market.
3. Natural and Organic Products - The demand for natural and organic products is increasing in the food and beverage industry, providing an opportunity to attract health-conscious consumers seeking alternative and healthier options.
Industry Implications
1. Bottled Water Industry - The introduction of new products infused with unique ingredients, like flower essences, could differentiate brands and create a loyal consumer base that values health and wellness benefits.
2. Functional Beverage Industry - Developing non-flavored functional water could disrupt the traditional flavored water industry and tap into the growing demand for functional beverages.
3. Organic and Natural Food and Beverage Industry - By emphasizing the natural and organic ingredients in their products, companies in the food and beverage industry can attract health-conscious consumers seeking novel and healthier options.