As consumers become more knowledgeable on the importance of natural skincare products, many are seeking safe alternatives like Each & Every's line of natural deodorant. The brand recently expanded its portfolio of vegan deodorants with the introduction of the new White Chamomile & Bergamot natural deodorant, launching just in time for spring’s arrival. The new offering is described as "an aromatic blend of green herbal floralcy with bright citrus top-notes, underpinned by a rich woody base."
Like all of Each & Every's products, this cruelty-free and vegan deodorant is made of just 6 base ingredients, is easily applied, and is made from 100% natural essential oils. Each ingredient is hand-selected based on their Environmental Working Group (EWG) safety rating and the deodorants are devoid of aluminum, baking soda, parabens, and gluten
Chamomile-Infused Natural Deodorants
Each & Every Launched a New Citrus and Floral Deodorant Scent
Trend Themes
1. Natural Skincare Products - The trend towards natural skincare products presents an opportunity for companies to innovate and develop new products that meet consumer demand for safe and eco-friendly ingredients.
2. Vegan and Cruelty-free Products - A growing trend towards vegan and cruelty-free products provides an opportunity for companies to differentiate themselves and capture market share by offering ethical and sustainable options.
3. Simplicity in Ingredients - An increasing trend towards simplicity in ingredients creates an opportunity for companies to create products with fewer, more natural ingredients that are easy for consumers to understand and feel good about using.
Industry Implications
1. Personal Care Industry - The personal care industry can take advantage of the trend towards natural and vegan products by developing and marketing products that cater to consumers who are environmentally and ethically conscious, as well as those with sensitive skin.
2. Eco-friendly Products Industry - Companies in the eco-friendly products industry can leverage the trend towards natural ingredients by creating and marketing products that are safe for both people and the environment.
3. Wellness Industry - The wellness industry can take advantage of the trend towards simplicity in ingredients by developing and promoting products that are free from harmful chemicals and cater to consumers who prioritize health and wellness.