The FLOOD Spring/Summer 2018 lookbook spotlights the label's sporty and cybergoth-inspired streetwear. A nod do the styles of the early 00s, this image series spotlights black, white and bright blue casuals boasting the brand's signature "flood," "overflow" and "180" logo graphics.
Additionally, other pieces are adorned with Asian characters while the collection's overall feel promotes comfort and coziness. Models Minseok and Junseong star in the FLOOD Spring/Summer 2018 lookbook and are styled by the talented Yuju and Daewoong Kim.
Drawing inspiration from nostalgic sportswear, FLOOD creates pieces that are eye-catching, Instagram-friendly and functional. The logo-heavy looks are paired with mini shoulder bags and fanny packs along with other tactical nylon pieces like harnesses.
Sporty Cybergoth Apparel
The FLOOD Spring/Summer 2018 Lookbook Highlights Vivid Logos
Trend Themes
1. Sporty Cybergoth Apparel - Opportunity for creating functional, eye-catching streetwear that draws inspiration from nostalgic sportswear with vivid logo graphics.
2. Sustainable Urban Streetwear - Opportunity for creating eco-friendly streetwear with a focus on comfort and coziness.
3. Tactical Nylon Accessories - Opportunity for designing tactical nylon accessories, such as mini shoulder bags and fanny packs, to complement logo-heavy sportswear looks.
Industry Implications
1. Streetwear - Exploring trend-forward design elements in light of the current cultural shift towards nostalgia.
2. Fashion - Incorporating trendy yet sustainable materials to bring an eco-friendly twist to streetwear.
3. Accessories - Designing unique tactical nylon accessories to provide functionality and style, particularly for streetwear enthusiasts.