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Flo Backpacks

One look at the Flo Backpack designed by Ivan Huber is enough to make any self-respecting adult into their alter ego superhero of choice. The Flo backpack reminds me of a certain mutant turtle ninja half-shell which had gained immense popularity in the 90's. Apart from making the owner look super cool the Flo backpack seems to be more useful and modular than most fancy looking backpacks.

Made out of rigid foam, it is available in three configurations - Urban Day Pack, The Weekender or the 5 Day Trekker. You can choose one of the designs and snap it quickly and securely onto the Flo frame. The frame is made out of lightweight molded plastic and comes with large air channels that are capable of maintaining breathability and a flexible core for unrestricted mobility. Hopefully it has great compartments inside to drop in a iPod or a PSP.
Trend Themes
1. Modular Backpacks - The Flo Backpack's modular design offers opportunities for customization and versatility.
2. Ergonomic Design - The Flo Backpack's ergonomic features provide opportunities for creating more comfortable and functional bags.
3. Lightweight Materials - The use of rigid foam and lightweight molded plastic in the Flo Backpack opens opportunities for designing lighter and more durable backpacks.
Industry Implications
1. Outdoor Gear - The Flo Backpack's modular design and durability make it suitable for the outdoor gear industry, offering innovation opportunities in backpacks and camping gear.
2. Fashion Accessories - The Flo Backpack's stylish and customizable design presents opportunities for disruption in the fashion accessories industry, particularly in backpacks and bags.
3. Sports and Fitness - The Flo Backpack's ergonomic features and lightweight materials make it a potential disruptive innovation in the sports and fitness industry, especially in sports backpacks and gear.

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