The Flipz STUFF’D Double Peanut Butter pretzel snacks have been developed in partnership with 7-Eleven as the perfect sweet and salty option for consumers to pick up. The snack starts off with pretzel nuggets that have been filled with creamy peanut butter before being coated in milk chocolate for the perfect mixture of flavors and textures. The snack is being launched at 7-Eleven and Speedway locations this month through June where shoppers can pick up a six-ounce bag for $4.49.
The Flipz STUFF’D Double Peanut Butter pretzel snacks respond to the increasing popularity of sweet and salty snack flavors as consumers seek out the best of both worlds. The treat maintains a convenient format that's perfect for enjoyment out of the house.
Peanut Butter-Packed Pretzel Snacks
Flipz STUFF’D Double Peanut Butter are Sweet and Salty
Trend Themes
1. Sweet and Salty Snacks - The growing popularity of sweet and salty snacks creates opportunities for businesses to create new and innovative flavor combinations.
2. Convenient Snacking - Convenient snacking is highly sought after by consumers and can be capitalized on by businesses through packaging and accessibility.
3. Savory Filling Treats - Savory filling treats are on the rise as consumers look for more flavor and texture in their snacks.
Industry Implications
1. Snack Food Industry - The snack food industry can take advantage of the sweet and salty trend by creating new, unique products that cater to consumers' tastes.
2. Convenience Store Industry - The convenience store industry can capitalize on the demand for convenient and tasty snacks through strategic partnerships and exclusive product offerings.
3. Chocolate Industry - The chocolate industry can explore new flavors and partnerships to create unique and standout products in the sweet and savory snacking space.