Instagram is introducing a new alternative feature to its users dubbed 'Flipside.' which is similar to the concept of 'finstas.' The platform creates the feature to allow its users to form a secondary photo grid that only a select amount of friends will be able to view and interact with.
This is not a new concept as the platform already has options to limit audiences such as the 'close friends' on Stories. Previously, in November of last year, the social media platform rolled out the option to share grid posts with 'close friends' to breach beyond the stories option. Flipside offers a very similar thing as users create distinct lists of friends to add to their 'flipside'
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Trend Themes
1. Alternative Social Media Features - Instagram is rolling out a new feature called 'Flipside' that allows users to create a secondary photo grid for select friends.
2. Limited Audience Options - Instagram's 'Flipside' feature builds on the concept of 'close friends' by offering users the ability to create distinct lists of friends.
3. Personalized Content Sharing - With the introduction of 'Flipside,' Instagram enables users to share content with a select group of friends, similar to the concept of 'finstas'.
Industry Implications
1. Social Media - The introduction of 'Flipside' showcases the ongoing evolution of social media platforms and their commitment to providing alternative features for users.
2. Digital Content Sharing - The 'Flipside' feature presents new opportunities for businesses operating in the digital content sharing industry to explore innovative ways of engaging with audiences.
3. Friendship-based Platforms - Platforms like Instagram's 'Flipside' highlight the potential for friendship-based social media platforms to disrupt traditional social media models by offering more personalized and exclusive experiences.