The 'Flipboard' app is now letting advertisers use three to 10 second looped videos to tease consumers and build interest. The vertical video ads are an extension of the full screen ads brands originally had as a marketing option. The introduction of the new feature uses the company's trademark technology 'Cinema Loop,' which is a rich media format introduced a year ago. The brand believes that the result of a GIF-like video campaign is an "immersive ad that enhances Flipboard’s overall reading experience, rather than detracts from it."
As consumers and the tangible environment change, so do the needs of advertisers. It's no longer enough to focus just on conventional media buys; agencies are starting to place a heavy focus on digital media planning and buying. The Flipboard app speaks to the needs of advertisers by introducing and innovating how brands can market products on mobile social mediums.
Vertical Video Ads
The 'Flipboard' App Has a New Video Feature for Advertisers
Trend Themes
1. Digital Media Planning - Opportunity for agencies to focus on digital media planning and buying in order to meet the changing needs of advertisers.
2. Looped Videos - Using looped videos in ads to create an immersive and engaging experience for consumers.
3. Mobile Social Mediums - Innovating how brands can market products on mobile social mediums to reach a wider audience.
Industry Implications
1. Advertising - Opportunity for advertising agencies to adapt and offer digital media planning services to cater to the changing needs of advertisers.
2. Mobile Apps - Developing mobile apps with features that enhance the overall reading experience and provide innovative advertising opportunities.
3. Social Media - Social media platforms can explore new ways to integrate looped video ads and provide an immersive advertising experience for their users.