Following the release of the "world's first playable DJ pizza box," Pizza Hut has created another clever box design with a Flick Football Field on the top. The new box not only serves as an entertaining game for customers to enjoy while grabbing a slice, but it also offers a chance for pizza-lovers to win fun prizes.
The new Pizza Hut box is available with the purchase of any one of the chain's medium pizzas. The box itself features a playable Flick Football Field complete with extendable goal posts, tiny football triangles and a handy score card. Fans can then share videos of their favorite Flick Football moments on Twitter with the hashtag '#PizzaHutHut.' Pizza Hut will even select weekly winners based on challenges such as longest flick and most creative flick.
The promotional box ultimately gives customers a new way to interact with Pizza Hut beyond the chain's food.
Game-Embedded Pizza Boxes
The New Pizza Hut Box Features a Flick Football Field on Top
Trend Themes
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Industry Implications
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Food and Beverage — Opportunity to create engaging and interactive packaging concepts and promotions that enhance customers' dining experiences and boost sales.
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