With the Pur Water Filtration System you get pure filtered water completed with a hit of fruit flavor straight from your tap. All you need to do is buy special flavor filters and pop them into your system. Press a button and the pure fruit flavor starts to flow in strawberry, peach and raspberry. Oh yeah... and it's sugar free, fat free and has no carbs!
Implications - The unique Pur Water Filtration System with added juice flavors was created by Proctor and Gamble. Each flavor cartridge will last for 75 delicious glasses. This is a great way to get kids and even picky adults to drink up their daily dose of water.
Flavoured, Filtered Water Straight From Your Tap
Strawberry, Peach or Raspberry
Trend Themes
1. Flavored Tap Water - Disruptive innovation opportunity: Expanding the market for convenient and tasty flavored water by offering a tap water filtration system with fruit flavor cartridges.
2. Filter Technology - Disruptive innovation opportunity: Developing advanced filtration systems that can effectively add flavors to tap water without compromising on quality or taste.
3. Healthy Beverage Alternatives - Disruptive innovation opportunity: Creating innovative products that provide refreshing and healthy alternatives to sugary drinks, appealing to health-conscious consumers.
Industry Implications
1. Home Appliances - Disruptive innovation opportunity: Introducing smart filtration systems for home use that offer customizable flavor options, appealing to consumers seeking convenient and healthy hydration solutions.
2. Beverage Manufacturing - Disruptive innovation opportunity: Collaborating with filtration system manufacturers to develop and produce fruit-flavored water cartridges, targeting the growing demand for healthier beverage options.
3. Consumer Goods - Disruptive innovation opportunity: Launching water filtration systems with fruit flavor cartridges as a new product category, tapping into the market for innovative and convenient hydration solutions.