The 2020 HI-CHEW Fantasy Flavor Games officially kicks off in September and it invites fans to choose from 20 exotic flavors so that ultimately, one winning flavor will be selected at the end of the month. As part of the interactive games, there are unique fruity flavors like Muscat White Grape, Fruit Tart, Blue Hawaii and Black Cherry that will be going head-to-head.
Over the years, HI-CHEW has introduced hundreds of different fruit-flavored chews and the Fantasy Flavor Games gives fans the chance to participate in choosing the next best one. In 2018, HI-CHEW held the East Meets West Flavor Games and Dragon Fruit came out on top and it quickly became a fan-favorite flavor in the Superfruit Mix.
Flavor-Choosing Candy Games
HI-CHEW's Fantasy Flavor Games Has Fans Select an Exotic New Flavor
Trend Themes
1. Interactive Flavor Selection - The HI-CHEW Fantasy Flavor Games highlights the trend of engaging consumers in the process of selecting new flavors for products.
2. Exotic Flavor Competition - The competition showcases the trend of offering unique and exotic flavors to cater to consumers' adventurous palates.
3. Fan-driven Flavor Innovation - The Fantasy Flavor Games taps into the trend of involving fans in the development of new flavors, leading to increased brand loyalty and customer satisfaction.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the disruptive innovation opportunity of using interactive games to involve consumers in the flavor development process and expand their product offerings.
2. Confectionery - The confectionery industry can capitalize on the trend of exotic flavor competitions as a way to create buzz and excitement around their products, leading to increased sales.
3. Marketing and Advertising - The marketing and advertising industry can leverage fan-driven flavor innovation to create engaging campaigns that connect with consumers on a deeper level and drive brand loyalty.