The Flaviar app allows users to experience alcohol without ingesting it through their mouths. Instead, users are shown a whimsical collage of images that interpret the precise flavors and notes of a variety of alcohols.
This visual depiction of flavor allows users to make an informed decision about products. While asking a customer service representative can be helpful, everyone’s taste differs so this app aims to cater to each consumer's niche needs. The goal of this app is encourage consumers to seek new varieties of alcohol to expand their palate.
The Flaviar app is home to about 10,000 different types of spirits. The mobile platform also gives users the option to directly purchase sample packs or full-sized bottles. While the app has not officially been released for mobile use, it will soon be downloadable for smartphones using the iOS 7 operating system.
Image-Based Alcohol Apps
The Flaviar App Shows Vivid Images to Represent Alcoholic Flavors
Trend Themes
1. Image-based Alcohol Apps - The use of visual depictions of flavors in alcohol apps allows users to make informed decisions and explore new varieties of alcohol.
2. Personalized Taste Experiences - The Flaviar app caters to each consumer's niche needs by offering a wide variety of alcohol flavors and options for purchase.
3. Expanded Palate Exploration - By encouraging consumers to seek new varieties of alcohol, the Flaviar app aims to expand users' palates and introduce them to new flavors.
Industry Implications
1. Alcohol and Spirits - The Flaviar app disrupts the traditional way of choosing and purchasing alcohol by offering visual depictions of flavors and personalized taste experiences.
2. Mobile Applications - The use of image-based alcohol apps like Flaviar creates opportunities for innovative mobile experiences and personalized shopping.
3. E-commerce - The Flaviar app allows users to directly purchase sample packs or full-sized bottles, disrupting traditional alcohol purchasing channels and offering convenience to customers.