The Flats Trend Report provides readers with a window to spring and summer footwear designs. Casual dress shoes and leather loafers have become essentials for both men and women, often preferred for their exquisite match with business and night-time looks. The heady demand has driven up sales, providing companies like Vans and Payless with opportunities to flourish. Smaller shoe brands have also begun to make their way onto the scene, bringing new approaches along the way. Over 3,000 instances of such approaches are now documented in this report, along with 303 PRO Trends.
Ballet sneakers and slip-on dress shoes are established closet essentials. The goods can be done up or down, making them a versatile consumer purchase. Marketing firms and sales teams will learn from this compendium of critical shoe information, and will be moreover imbued with a rush of inspiration.
Flats Trend Report
Receive a Dose of Footwear Inspiration by Way of Crowd-Sourced Information
Trend Themes
1. Casual Dress Shoes - Disruptive innovation opportunity: Develop new materials or designs for casual dress shoes to meet the growing demand and cater to fashion-conscious consumers.
2. Leather Loafers - Disruptive innovation opportunity: Implement sustainable practices in the production of leather loafers to appeal to environmentally conscious consumers.
3. Ballet Sneakers - Disruptive innovation opportunity: Integrate technology into ballet sneakers to enhance performance and comfort for dancers.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Combine fashion and technology to create innovative footwear designs that offer both style and functionality.
2. Marketing - Disruptive innovation opportunity: Utilize crowd-sourced information and data analytics to develop targeted marketing strategies for the footwear industry.
3. Sales - Disruptive innovation opportunity: Implement e-commerce solutions and virtual shopping experiences to enhance the sales process for footwear brands.