What's that in your pocket? Your friends will be oh so envious when they find out what you brought to the golf course, ballgame or down to the river. No, it's not a fat wallet -- it's a personal, single serving of your favourite hard liquor! Pocket Shot offer a selection of vodka, tequila, gin and whiskey -- in a stand-up pouch. It's like Capri Sun for grownups! And just like the kids, you can pack it along for lunch. What better way to enjoy your afternoon at the office?
The flask on the fly goes just about anywhere (I didn't say legally) and their flexible casings make them easy to stash against your bod, be it in your pocket, or, if you need to be really sneaky, hidden in your cleavage.
Who knew fun came pocket-sized? Take your "grab and go" personal shots camping, golfing, fishing, to sports events, shopping... even to your high school prom! For those of age, Pocket Shots are ideal for the frugal lush; we all know buying drinks at the club can get ridiculously expensive. No one said you can't be cheap to get sloshed!
Jarrold Bachmann, the California man behind the boozing gadget, says he came up with the idea "after seeing the workers at his farm in South Africa buy simple, crude 25 ml plastic sachets of alcohol to celebrate payday." Bachmann is an outdoorsy guy himself, so he developed a product to suit his lifestyle as well as that of "all demographics, from the older golfer, to the Extreme Sport generation." He goes on, "I wanted to develop something that consumers want and can use anywhere."
With hunting season just around the corner, I know more than a few camo-clad men who would enjoy sipping back one of these while glassing the ridge for big game.
Flask On The Fly
Pocket Shots
Trend Themes
1. Portable Liquor - The trend of portable single servings of liquor in flexible pouches provides disruptive innovation opportunities for convenience stores and outdoor recreation companies.
2. On-the-go Drinking - The trend of pocket-sized alcohol shots opens up disruptive innovation opportunities for event organizers, travel companies, and party supply stores.
3. Affordable Drinking - The trend of inexpensive personal shots presents disruptive innovation opportunities for liquor brands and bars to attract budget-conscious consumers.
Industry Implications
1. Convenience Stores - Convenience stores can capitalize on the trend of portable liquor by stocking and promoting a variety of single-serving pouches to cater to customers' on-the-go drinking needs.
2. Outdoor Recreation - Outdoor recreation companies can tap into the trend of portable liquor by offering lightweight, easy-to-carry liquor options for campers, hikers, and other outdoor enthusiasts.
3. Party Supply Stores - Party supply stores can take advantage of the trend of pocket-sized alcohol shots by offering a wide selection of personal shots for events, parties, and celebrations.