Gym-goers are excited for their favorite exercise spots to reopen but operations look different post-pandemic, as fitness centers are being hyper-vigilant with creating distance between people and making sure shared equipment and fitness accessories are sanitized. Lutava is introducing a timely solution with a first-of-its-kind product line with exclusive FITSHIELD technology.
The high-performance line of fitness accessories consists of three basics: the DRIVE car seat slipcover, the SPIN bike seat cover and the GRIP bike handlebar cover. With patented antimicrobial fabric, these accessories are effective for inhibiting and killing 99% of bacteria and viruses.
As Casey Chavez, founder and CEO of Lutava, says: "The way we think about germs, bacteria and the spread of viruses in a communal space has evolved since the current pandemic, and as fitness enthusiasts begin to resume regular activity, they are going to seek ways to be protected."
Antimicrobial Fitness Accessories
Lutava's FITSHIELD Fabric Technology Targets Bacteria & Viruses
Trend Themes
1. Antimicrobial Fitness Accessories - Lutava's FITSHIELD fabric technology provides fitness accessories that inhibit and kill bacteria and viruses, addressing the increased concern for hygiene in fitness centers.
2. Hyper-vigilance in Fitness Centers - Fitness centers are implementing strict cleaning and sanitization protocols, creating opportunities for innovative hygiene solutions and services.
3. Evolving Germ Awareness - The current pandemic has heightened awareness about germs, leading to a demand for products and services that offer protection against bacteria and viruses.
Industry Implications
1. Fitness Equipment and Accessories - The fitness equipment industry can explore incorporating antimicrobial technologies into their products to provide customers with enhanced hygiene and peace of mind.
2. Textile and Fabric Manufacturing - Manufacturers specializing in textiles and fabrics can capitalize on the increased demand for antimicrobial materials in various industries, including fitness.
3. Hygiene Solutions and Services - The hygiene industry can develop specialized products and services tailored for fitness centers and individuals seeking enhanced protection against bacteria and viruses.