Digital twin platform FIT:MATCH, Savage X Fenty and Intel collaborated on a product called the The Fit Xperience, which invites shoppers to get scanned in an in-store fitting room using Intel's RealSense technology and the Intel Distribution of OpenVINO toolkit. With this technology, shoppers benefit from the option to be matched with the best-fitting Savage X styles based on their exact body shape.
This innovative fitting room experience can only be had at Savage X Fenty retail stores, the first of which includes the brand's new Lenox Square Mall location in Atlanta, Georgia. Haniff Brown, Founder and CEO of FIT:MATCH, says "We truly believe this is the most frictionless in-store fitting experience on the market."
Next-Gen Fitting Rooms
The Fit Xperience at Savage x Fenty Integrates Body Scanning Tech
Trend Themes
1. Body Scanning Technology - Innovative body scanning technology in fitting rooms allows for personalized recommendations.
2. Digital Twin Platforms - Collaborations between retail brands and digital twin platforms help create seamless fitting experiences.
3. Real-time Personalization - Real-time feedback from fitting room technology allows for personalized product recommendations.
Industry Implications
1. Fashion Retail - Fashion retailers are adopting technology to improve the in-store experience and stand out from competitors.
2. Software Development - Software developers are creating innovative tools for body scanning and personalized recommendations.
3. Computer Hardware - Collaborations between hardware companies and fashion retailers help create unique in-store experiences.