To kick off the New Year, the popular London-based health and wellness app, Auro, launched a new fitness challenge dubbed 'Fit in 30.' Participating in the challenge does come with an incentive–the chance of winning a set of home gym equipment worth £150.
To get involved in the Fit in 30 challenge, users simply must complete any 10 classes between January 4th to February 2nd. The brand offers hundreds of world-class classes, ensuring users can choose the best class for their fitness level and training style.
New users can join today and enjoy a 14-day free trial to complete the ‘Fit in 30’ challenge before their yearly subscription starts at £59.99/ year, equivalent to £4.99/ month.
New Year Workout Challenges
Fitness App Auro Debuts a New 'Fit in 30' Fitness Promotion
Trend Themes
1. Home Workout Revolution - The rise in popularity of home workouts, including challenges and incentives such as Auro's 'Fit in 30,' presents opportunities for companies to innovate and disrupt the fitness industry with new, convenient and engaging workouts.
2. Online Fitness Communities - The proliferation of fitness apps and online communities, including Auro's 'Fit in 30' challenge, is driving the trend towards virtual fitness classes and peer-to-peer support, creating openings for startups to disrupt the fitness industry with new or enhanced digital platforms.
3. Hyper-personalization of Fitness - The use of AI, machine learning and data analytics is already being seen in fitness apps such as Auro's, and this trend will continue to grow as creative disruption generates opportunities for companies to deliver more personalized and effective fitness routines.
Industry Implications
1. Fitness Technology - The demand for more engaging, personalized and digital fitness experiences, driven by trends such as 'Fit in 30,' will spur growth in the fitness technology industry, creating opportunities for startups to deliver innovative hardware and software solutions.
2. Health and Wellness - The trend towards virtual fitness and home workouts, in which Auro's Fit in 30 is an example, is fueling demand for products and services related to health and wellness, creating opportunities for innovative startups to offer new, niche health and wellness products and services.
3. E-commerce - The surge in online shopping as exemplified by Auro's offering of a 14-day free trial before a yearly subscription, presents e-commerce startups with opportunities to disrupt the sale of fitness equipment and gear online with new, engaging, and interactive online shopping experiences.