First-time voters in the US are being encouraged with a new campaign from The Body Shop US and the recently released Flex Your Power Pack. For International Youth Day, The Body Shop US is mobilizing young people to vote in the 2022 US Midterm Elections with a campaign that extends its global Be Seen. Be Heard initiative.
The Flex Your Power Pack includes a mix of skincare and body care products curated for Gen Z activists so that they give themselves the self-care they need. The pack includes travel-ready versions of best-selling products like the Ginger Shampoo and Shea Body Butter.
The Body Shop US is partnering with the national nonpartisan organization Generation Citizen to inspire young people to use their civic power and engage in the democratic process.
Youth Activist Skincare Packs
The Body Shop is Removing Barriers for First-Time Voters in the US
Trend Themes
1. Gen Z Activist Products - Create a line of skincare and body care products tailored specifically to the needs and values of Gen Z activists.
2. Brands Partnering with Nonpartisan Organizations - Collaborate with nonpartisan organizations to encourage civic engagement and social responsibility among young consumers.
3. Holistic Voting Promotions - Develop campaigns that include both civic engagement and self-care components to engage young voters in a more holistic way.
Industry Implications
1. Skincare and Body Care - Create products that align with the values and needs of young activists, promoting self-care within larger social justice movements.
2. Nonprofit and Nonpartisan Organizations - Collaborate with brands to promote social responsibility, democracy, and civic engagement among young people.
3. Political Campaigns - Incorporate self-care and wellness into political campaigns and get-out-the-vote efforts to engage young voters in a multi-dimensional way.