To showcase how affordable First Choice is for holiday vacations, the brand has repositioned itself away from expensive all-inclusive packages in favor of wallet-friendly customizable deals with it's new "ridiculous" commercial.
The commercial shows a family on holiday enjoy fun in the sun and discussing the "ridiculously" cheap price offered by First Choice. To think it was just £299 each for our First Choice holiday," the husband tells his wife. The son of the couple then blows into a shell and starts an over-the-top display of tropical fun including a male mermaid, a drummer emerging from the water, and more. This scene is set to 'In the Jungle' by Tight Fit and the video ends with the voiceover ‘Ridiculous deals need ridiculous adverts.’
Over-the-Top Vacation Ads
First Choice Unveiled a "Ridiculous" Holiday Deal Commercial
Trend Themes
1. Affordable Vacation Packages - The trend toward offering wallet-friendly customizable vacation packages provides opportunities for disruption in the travel industry.
2. Humorous Vacation Advertisements - The trend toward using humor in advertising campaigns for vacation packages creates opportunities for businesses in the travel industry to differentiate themselves and capture consumer attention.
3. Personalized Travel Experiences - The trend toward offering personalized vacation packages based on individual traveler preferences and budgets presents opportunities for businesses in the travel industry to stand out from competitors and increase customer loyalty.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can take advantage of the trend toward offering affordable, customizable vacation packages and using humor in advertisements to differentiate themselves and attract new customers.
2. Advertising and Marketing - The advertising and marketing industry can leverage the trend toward using humor in advertising campaigns for vacation packages to provide creative services and help businesses in the travel industry stand out from competitors.
3. Digital Technology - The digital technology industry can offer personalized travel experience platforms to provide consumers with vacation packages tailored to their individual preferences and budgets, disrupting the traditional travel industry model.