Not only does Fire Dept. Coffee offer roasts strong enough to give firemen a kick when they need to stay alert in the waxing hours of the dawn, but the coffee brand also helps those firemen and other emergency workers financially. That's because a percentage of sales from all Fire Dept. Coffee beans, pods, and gear goes to military- and fire-related charities.
Not all of Fire Dept. Coffee's roasts have such a strong jolt. The original medium roast is a great way to start one's morning, but the dark roast has a deeper flavor that's better for relaxing in the afternoon. The brand also has a new offering, 'Bourbon Infused,' which has a flavor that's ideal for mixing with bourbon, whiskey, or cream-based liquors.
For those looking to rep the brand, Fire Dept. Coffee also offers shirts, mugs, and thermoses.
Emergency Service Coffee
Fire Dept. Coffee Donates a Portion of Sales to Emergency Services
Trend Themes
1. Charitable Coffee Brands - The trend of coffee brands donating a portion of sales to charity presents an opportunity for disruptive innovation in the food and beverage industry by creating new partnerships with charitable organizations and raising awareness for social causes.
2. Infused Coffee - The trend of infused coffee, such as the bourbon infused coffee from Fire Dept. Coffee, presents an opportunity for disruptive innovation in the food and beverage industry by creating unique flavor combinations and appealing to consumers looking for something different.
3. Branded Merchandise - The trend of coffee brands offering branded merchandise presents an opportunity for disruptive innovation in the e-commerce industry by creating high-quality, unique items that consumers are willing to purchase to show their support for a brand they love.
Industry Implications
1. Coffee - Coffee companies have an opportunity to differentiate themselves in the market and appeal to socially conscious consumers by donating a portion of sales to charity and partnering with charitable organizations.
2. Alcoholic Beverages - The trend of infused coffee, such as bourbon infused coffee, presents an opportunity for disruptive innovation in the alcoholic beverage industry by creating new flavor combinations and products that appeal to consumers looking to try something new.
3. E-commerce - The trend of coffee brands offering high-quality, unique branded merchandise presents an opportunity for disruptive innovation in the e-commerce industry by creating products that consumers want to buy to show their brand loyalty and support.