These new Finsbury Christmas cakes have been unveiled by the UK-based brand as a series of sweet treats perfect for consumers to pick up this holiday season to serve to guests.
The cakes are crafted with Baileys and Thorntons branding to incorporate their respective flavors into each variety. This helps to give the product a familiar profile for shoppers to recognize on store shelves and encourage them to make a purchase. The products include the Baileys Chocolate Yule Log, Baileys Red Velvet Brownies, Baileys Classic Chocolate Layer Cake and the Thorntons gingerbread caramel shortcake bites.
Head of Brands and Marketing Daryl Newlands spoke on the new Finsbury Christmas cakes saying, "The festive period is often about tradition, so we have revisited and refreshed classics for our 2023 Christmas cakes and bakes. Our team have worked closely with our brand partners, listening to consumer feedback and updating festive favourites to bring indulgent bakes to plates as people come together for the festive season."
Ready-to-Enjoy Holiday Cakes
These New Finsbury Christmas Cakes Have Classic Flavors
Trend Themes
1. Branded Holiday Cakes - These Finsbury Christmas cakes incorporate popular brands like Baileys and Thorntons, providing a recognized flavor profile for consumers.
2. Festive Flavor Varieties - The cakes come in a variety of flavors such as Baileys Chocolate Yule Log and Thorntons gingerbread caramel shortcake bites, offering a range of options for consumers during the holiday season.
3. Traditional-yet-refreshed Recipes - The Finsbury Christmas cakes revisit and refresh classic recipes, blending tradition with innovation to create indulgent bakes for the festive season.
Industry Implications
1. Baked Goods - The bakery industry can explore opportunities to collaborate with popular brands and create branded holiday cakes for different occasions.
2. Food and Beverage - The food and beverage industry can leverage the trend of festive flavor varieties to introduce new seasonal products and attract customers during the holiday season.
3. Marketing and Branding - The marketing and branding industry can help businesses rework traditional recipes and incorporate modern elements to refresh their products and appeal to a wider consumer base.