Not to be outdone by McDonald's recent creative campaigns, KFC has come up with a clever arsty campaign of its own.
Revolving around its infamous "Finger Lickin' Good" slogan, the print ads which were created by Bartle Bogle Hegarty ad agency, London utilize "finger art" drawings that represent three KFC products: Finger Lickin' Drumsticks, Finger Lickin' Mini Fillet Burger, and Finger Lickin' Cobbette (corn).
I love the artsy finger-painting representation which gives the "Finger Lickin' Good" slogan a new life. Nicely done.
Check out some recent creative McDonald's ads and a PETA anti-KFC ad:
Finger-Paint Campaigns
KFC Finger Lickin' Ads
Trend Themes
1. Finger-paint Advertising - Opportunities for ad agencies to create unique campaigns using finger art drawings as a creative and eye-catching representation for products or services.
2. Brand Slogan Revival - Opportunities for brands to revitalize their slogans using creative campaigns that give them a new life.
3. Competitive Creative Marketing - Opportunities for brands to compete creatively and come up with unique advertising campaigns in response to their competitors.
Industry Implications
1. Advertising - Agencies can utilize this trend of finger-paint advertising in a variety of industries.
2. Fast Food - Brands in the fast-food industry can come up with creative campaigns and revitalize their slogans.
3. Marketing and Branding - Opportunities for professionals in marketing and branding to bring new life to traditional campaigns and slogans.