The San Francisco Fuseproject studio of Yves Behar has devised a campaign in order to encourage hotels and catering services to localize their filtered water system networks so that they no longer have to import plastic bottles.
Cutting down on plastic waste, toxic chemicals, food miles as well as their overall carbon footprint will help hotels reduce costs all while making a positive environmental impact. As part of the Whole World Water project campaign for connecting tourist accommodations with local water filtering services, a polished glass bottle was designed, embossed with the wavy 'WWW' logo that also serves as a grip.
Hoping to raise $1 billion annually, the Fuseproject localized filtered water system project will donate 10% of all proceeds to the Whole World Water Fund.
Worldwide Water Services
Fuseproject Wants to Provide Global Access to a Filtered Water System
Trend Themes
1. Localized Water Filtration Systems - The trend of encouraging hotels and catering services to use local filtered water systems instead of imported plastic bottles presents an opportunity for companies focused on developing efficient and effective water filtration systems.
2. Sustainability in Hospitality - The shift towards reducing plastic waste and carbon footprints in the hospitality industry presents an opportunity for innovative sustainability-focused companies to develop solutions that can be implemented within hotels and other tourist accommodations.
3. Socially Responsible Business Practices - The Whole World Water project campaign presents an opportunity for companies to develop and implement socially responsible business practices, ultimately benefiting the environment and communities in which they operate.
Industry Implications
1. Water Filtration Systems - Companies specializing in water filtration systems and technology can capitalize on the increasing demand for efficient and sustainable water filtration solutions in the hospitality industry.
2. Hospitality - Hotels, restaurants, and other tourist accommodations can benefit from implementing sustainability-focused solutions, including localized water filtration systems and other environmentally friendly practices.
3. Social Entrepreneurship - The Whole World Water project campaign highlights the importance of social entrepreneurship and corporate social responsibility, presenting an opportunity for companies to develop and implement sustainable business practices while making a positive impact on the environment and surrounding communities.