Pillsbury is about to take its beloved Crescents to a whole new level with the debut of Filled Crescents.
Pillsbury’s new Filled Crescents are essentially flaky pastries stuffed with a sweet pie filling. The new dessert comes as a kit, which includes the ready-to-bake crescent dough, fruit filling, and icing for drizzling on top. The Filled Crescents come in either cherry or apple varieties, making them a perfect alternative to whipping up a summer pie. Best of all, the kits come together in just five minutes, so you can have dessert on the table before everyone is even finished their entree.
With many consumers looking for shortcuts to preparing homemade treats, Pillsbury’s new Filled Crescents offer the perfect balance between home baking and storebought.
Chilled Fruit-Filled Croissants
Pillsbury’s Filled Crescents are Stuffed with Sweet Pie Fillings
Trend Themes
1. Convenient Dessert Kits - Pillsbury's Filled Crescents cater to consumers looking for shortcuts to homemade treats.
2. Flavor-filled Pastries - The trend of adding unique, sweet fillings to traditional pastries creates an opportunity for innovation in the baking industry.
3. Quick and Easy Desserts - The demand for desserts that can be prepared in a short amount of time presents an opportunity for disruptive innovation in the dessert industry.
Industry Implications
1. Baking - Pillsbury's Filled Crescents introduce a new way to innovate in the baking industry by offering convenient and flavor-filled pastries.
2. Convenience Food - The rise of convenient dessert kits like Pillsbury's Filled Crescents showcases the potential for disruption in the convenience food industry.
3. Dessert - The trend of quick and easy desserts, exemplified by Pillsbury's Filled Crescents, presents an opportunity for innovative dessert products and solutions.