AT&T is riding the smartwatch wave and will begin offering the FiLIP Smartwatch to its customers. However, the smartwatch isn't exactly meant to be used by tech carnivores. No, the FiLIP Smartwatch is targeted at parents who want to be able to keep in contact with their kids at all times. The watch is part-GPS locator and part phone. FiLIP can store and call/message up to five emergency contacts and the watch's location (and thus your child's location) can be monitored.
All of this child tracking comes in a discrete package that is meant to be kid-proof. AT&T is usually first in line when it comes to new technology, it was the first U.S. carrier to offer the iPhone, which makes you wonder if child-monitoring smartwatches like the FiLIP Smartwatch are the next big thing.
Protective Parent Smartwatches
AT&T Will Offer a Child-Tracking Filip Smartwatch to Customers
Trend Themes
1. Child-tracking Smartwatches - Disruptive innovation opportunity: Develop advanced child-tracking features and functionalities to enhance safety and connectivity for parents and children.
2. Parental Communication Technology - Disruptive innovation opportunity: Create smart devices that enable seamless communication between parents and children for increased peace of mind and convenience.
3. Kid-friendly Wearable Tech - Disruptive innovation opportunity: Design durable and user-friendly wearable devices that cater specifically to children's needs and preferences.
Industry Implications
1. Telecommunications - Disruptive innovation opportunity: Collaborate with telecommunication companies to integrate child-tracking capabilities into their existing products and services.
2. Wearable Technology - Disruptive innovation opportunity: Incorporate child-centric features into wearable devices to offer parents innovative options for monitoring and communicating with their kids.
3. Child Safety Technology - Disruptive innovation opportunity: Develop specialized technologies that prioritize child safety, enabling parents to track and protect their children more effectively.