It's adornment at it's finest. Luxury cosmetics that are not only beautiful on, but beautiful to look at. Shu Uemura creates the ultimate in beautiful cosmetics.
From Shuumeura-USA:
COLOR CRAYON TRIO FLAME GOLD
3 pure metallic pigment sticks for the eye area. High color payoff and ultra-long wear. Apply crayon directly onto eye lid for a more subtle color finish or spray Color Crayon with Depsea Water for a higher impact color finish. Limited Edition. Three crayons include:
Metallic, Deep-Plum Purple
High Intensity Penny Bronze
Creamy, Metallic Rose-Pink
Filigree Fall Makeup
Shuuemura Metallic Makeup
Trend Themes
1. Luxury Metallic Makeup - There is an opportunity for cosmetic companies to invest in creating luxury metallic makeup that is not only beautiful on but also visually appealing as a product.
2. Long Wearing Metallic Pigments - Cosmetic companies should invest in creating long-wearing metallic pigments as it is a trend in the current market.
3. Multifunctional Cosmetic Products - Creating multifunctional cosmetic products that can provide a subtle color finish or a higher-impact color finish is a trend that companies can capitalize on.
Industry Implications
1. Cosmetics Industry - The cosmetics industry is a prime candidate for disruptive innovation opportunities in creating high-quality, highly pigmented and unique looking makeup.
2. Luxury Goods Industry - Luxury goods industry players who offer products like high-end cosmetics that look stunning like a piece of art can focus on creating more visually appealing products.
3. Fashion Industry - The fashion industry can take advantage of the trend of luxury metallic makeups and invest in creating new and innovative makeup products that complement their apparel collections.