The new collaborative collection from Fila Women and Urban Outfitters brings a hipster aesthetic to athletic-inspired apparel.
The collection features Fila staples like leggings, gym bags, t-shirts and an updated version of The Cage high-top basketball shoe, originally released in 1993. But what's special about the collection is the re-imagined pieces that fit the taste of Urban Outfitter's clientele while maintaining Fila Women's influence. Slim silhouettes and airy feminine styles are juxtaposed with Fila's red, white and blue logo and tennis-inspired aesthetic. The pieces include pleated tennis-style mini-skirts, a feminine athletic blazer, polo shirts, bucket hats and hoop earrings.
The entire collection looks like it could be worn by the protagonist's high school crush in a modern indie romance set in the 1980s. In other words, it's a perfectly collaborative hybrid collection from Fila Women and Urban Outfitters.
Hipster Athletic Apparel
This Fila Women + UO Collection is an Indie Take on Sporty Chic
Trend Themes
1. Hipster Athletic Apparel - Opportunity for brands to collaborate and bring a hipster aesthetic to athletic-inspired apparel.
2. Indie Take on Sporty Chic - Potential to create collections that combine indie fashion with sporty elements.
3. Juxtaposition of Styles - Emerging trend of blending slim silhouettes and airy feminine styles with retro athletic aesthetics.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to cater to the growing demand for hipster athletic apparel.
2. Athletic Apparel - Potential for athletic apparel companies to tap into the indie fashion market.
3. Streetwear - Disruptive potential for streetwear brands to incorporate a sporty chic vibe into their collections.