FILA and Melissa work in collaboration with one another on a series of apparel that explores the different decades of streetwear evolution. The result of the joint work by the Italian sportswear label and Brazillian footwear brand highlight four previous decades. The range includes both accessories, apparel, and footwear -- all of which boast designs that refer to both contributing labels.
The sneakers are constructed from the signature raw plastic signature to Melissa and it is complete with a color palette true to FILA. Additional details include a jagged sole sandal, large logo slides, translucent paneling raincoat, and more. A standout accessory item is a bumbag that refers to both the 80s and the 90s with the construction and visual appeal.
Decade-Exploring Sportswear
FILA and Melissa Work Together on a Series of Apparel and Footwear
Trend Themes
1. Decade-exploring Fashion - Fusing different decades of inspiration to create unique fashion pieces.
2. Collaborative Streetwear - Working with multiple brands to create unique, inspired streetwear apparel and accessories.
3. Sustainable Sportswear - Creating sportswear with eco-friendly materials and processes.
Industry Implications
1. Fashion - The fashion industry can employ a decade-exploring approach to draw inspiration from iconic past styles.
2. Sportswear - Companies in this industry can work together to create unique and sustainable collections with signature touches.
3. Footwear - Collaborating on trendy multi-decade footwear designs could be a huge disruptive opportunity for the footwear industry.