A new unbundled pricing structure from Fiji Airlines will provide passengers in economy class with more alternatives and flexibility when booking their flights. The new pricing structure allows customers to select from four travel categories, including ‘Light,’ ‘Value,’ ‘Comfort,’ and ‘Plus,’ when using the innovative ‘Fly Your Way’ idea. Other features include the ability to amend or cancel a ticket, priority and checked baggage, seat selection, and more.
All options include carry-on luggage up to 7kgs, in-flight meals and beverages, and entertainment. The ‘Fly Your Way’ tickets can be purchased through the Fiji Airlines website or a travel agency once they go on sale on March 3, 2023.
"Our research revealed that the ability to change and refund airline tickets is the most critical element for Australian travellers right now, and with our new ‘Fly Your Way’ fare options, passengers can book additional flexibility when travelling with Fiji Airways," Andre Viljoen, managing director and CEO of Fiji Airways, commented.
Revamped Airline Pricing
Fiji Airlines Launches a New Pricing Structure with Different Categories
Trend Themes
1. Unbundled Pricing - Other airlines can follow suit by offering unbundled pricing structure, allowing customers to choose from multiple travel categories.
2. Customized Travel Experience - Businesses can offer personalized travel options by creating a customized travel experience similar to Fly Your Way.
3. Flexibility Options - Airline companies can provide more flexibility options such as allowing customers to cancel or change their tickets, as it is becoming a critical element for travelers.
Industry Implications
1. Travel Industry - The travel industry can adopt Fiji Airways’ unbundled pricing structure to differentiate their services and appeal to budget-conscious customers.
2. Technology Industry - Technology companies can create software that analyzes consumer needs and preferences to come up with customized travel options for them.
3. Hospitality Industry - Hotels and resorts can offer flexible check-in and check-out options to provide guests with more travel flexibility and enhance the overall travel experience.