MCA Chicago works in collaboration with Virgil Abloh on an updated iteration of the Figures of Speech collection, touching up the familiar products in a neon color palette. The range stays true to the designer's stylistic language, dropping three silhouettes in total -- a tee and two hat options.
The graphics that adorn the streetwear staples recall Off-White's design language as the two caps are decorated in the brand's iconic Arrow emblem at the front. The graphic tee features an architectural background printed on the front, representing a schematic blueprint design. The AMO print on the front recalls Samir Bantal, who is the OMA architectural firm's director. All of the pieces in the collection are finished with a bright orange branded patch accent that reads 'Abloh.'
Neon Tonal Streetwear Updates
MCA Chicago Unveils the Figures of Speech Collection by Virgil Abloh
Trend Themes
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Neon Tonal Streetwear — The trend for neon tonal streetwear presents an opportunity for fashion entrepreneurs to offer updated iterations of classic products with new color palettes.
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Architectural Graphics — The trend for architectural graphics on streetwear staples creates an opportunity for designers to experiment with new ways of incorporating schematics and blueprints into their designs.
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Orange Branded Accents — The trend for bright orange branded accents on streetwear presents an opportunity for designers to explore the use of bold colors and eye-catching accents on their products.
Industry Implications
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Fashion — The fashion industry can benefit from the neon tonal streetwear trend by creating new collections that incorporate bold colors and updated designs into classic products.
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Graphic Design — The trend for architectural graphics on streetwear staples presents an opportunity for graphic designers to collaborate with fashion brands and create unique products featuring schematics and blueprints.
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Branding and Marketing — The trend for bold, branded accents on streetwear staples offers an opportunity for branding and marketing professionals to experiment with bold colors and eye-catching accents in their campaigns and product designs.