Figlia, the non-alcoholic aperitivo brand, recently expanded its portfolio with the introduction of its first first ready-to-drink product, .001 FIORE FRIZZANTE. With effervescent bubbles and a touch of lemon, this sparkling sip is reminiscent of Figlia's Fiore aperitivo.
The taste is sophisticated and doesn't mimic alcohol, so it's not triggering for those with alcohol or substance addictions. Figlia was founded by Lily Geiger, who conducted extensive research to ensure that there would be no impact on serotonin levels, allowing people who take antidepressants to enjoy the products. In addition, the beverage is gluten-free, vegan, and made without preservatives -- making it suitable for individuals with food sensitivities.
Geirger hopes that the launch of .001 FIORE FRIZZANTE will continue to spark conversations surrounding alcohol consumption and "create an accessible community that welcomes those who are sober, sober-curious, or those just looking to try something new."
.001 FIORE FRIZZANTE will be available starting July 25, 2022.
Alcohol-Free RTD Aperitivos
Non-Alcoholic Aperitivo Brand Figlia Enter the RTD Space
Trend Themes
1. Non-alcoholic Beverages - The trend towards non-alcoholic beverages is disrupting the alcoholic beverage industry by providing innovative, sophisticated options that cater to a wider range of consumers.
2. Ready-to-drink Products - The growth of the ready-to-drink industry is creating opportunities for brands to provide convenient and accessible products that appeal to busy consumers looking for on-the-go options.
3. Health and Wellness - The increasing focus on health and wellness is driving demand for products that offer functional benefits, including non-alcoholic beverages that cater to specific dietary needs such as gluten-free and vegan options.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry has the opportunity to embrace non-alcoholic options and cater to a wider range of consumers, including those who don't drink alcohol for personal or health reasons.
2. Ready-to-drink Industry - The ready-to-drink industry has the opportunity to innovate and create convenient, accessible products that meet the changing needs and lifestyles of consumers.
3. Health Food Industry - The health food industry has the opportunity to expand its offerings and cater to specific dietary needs, including non-alcoholic beverages that are gluten-free, vegan, and made without preservatives.