Fiat UK has just launched a commercial that is a follow-up to last year's viral success called ‘The Motherhood,' where a mother raps about her struggles of parenthood. This equally hilarious commercial features a father driving his kids on the highway, while singing about his unfortunate fatherly duties and how he misses his young and romantic life.
The commercial hilariously breaks into an 80s musical boy band scene and features fantasy-like elements such as unicorns. It is an overall hilarious advertising campaign that not only features utterly catchy songs, but one that also serves to create buzz.
The use of contemporary and classical musicals in automobile ads is certainly a new approach. The commercial's catchy, relatable and fun nature will surely make it a breakout hit.
Singing Dad Auto Ads
Fiat UK's 'The Fatherhood' Features Stellar 80s Moves and Unicorns
Trend Themes
1. Musical-themed Automobile Ads - Opportunity to create innovative and entertaining car commercials by incorporating musical elements.
2. Parent-focused Advertising - Opportunity to target parents in advertising campaigns that use humor and relatability to connect with them.
3. Fantasy-inspired Branding - Opportunity to engage consumers by incorporating fantasy-like elements in branding strategies.
Industry Implications
1. Automotive Industry - Opportunity for car manufacturers to explore creative and unique approaches in their advertising.
2. Advertising Industry - Opportunity for advertising agencies to develop innovative and engaging campaigns that resonate with parents.
3. Entertainment Industry - Opportunity for entertainment companies to collaborate with brands and create fantasy-inspired content for marketing purposes.