Branded Hospitality-Facing Seminars

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Fever-Tree Canada is Helping Out-of-Work Hospitality Employees

The COVID-19 pandemic has drastically changed the daily lives of many, and some of the hardest hit individuals include those working in hospitality who have been hit with sweeping closures and layoffs. In an effort to support workers in the food and beverage industry, premium mixer brand Fever-Tree Canada launched a new series of free hospitality-facing seminars with subjects like resume writing, online networking, pivoting transferring skills, and interview coaching.

"We wanted to assemble a set of resources and help build a community that could connect people who are out of work, with industry leaders," said Kris Steed, the Country Manager of Fever-Tree Canada. "Whether it be offering advice, or potential work, the seminars enable these conversations to start and assist in navigating through new territory."
Trend Themes
1. Hospitality Workforce Support - Innovative approaches to help hospitality workers affected by the pandemic can focus on providing job readiness resources and community building opportunities.
2. Online Networking for Job Seekers - Platforms that offer online networking opportunities, mentorship, and skill-building resources can help connect job seekers with industry leaders and potential employers.
3. Personalized Job Coaching - Customized job coaching services that cater to the unique needs of individuals in industries impacted by the pandemic can help them pivot to new opportunities and re-enter the workforce.
Industry Implications
1. Hospitality - The hospitality industry can benefit from implementing innovative support programs to help workers affected by the pandemic develop new skills and re-enter the workforce.
2. Education and Training - Online education and training providers can cater to the needs of job seekers and displaced workers by offering courses on job readiness skills, resume writing, and interview coaching.
3. Technology - Technology companies can help address the impact of the pandemic by creating online platforms that support job seekers looking for new opportunities and connect them with potential employers.

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