M&S is preparing for the arrival of the winter season with festive liqueurs that double as pieces of decor. The light-up Christmas gin liqueur is being introduced in two flavors with bottle designs that resemble snow globes thanks to the edible flakes of silver leaf inside.
The Spiced Sugar Plum Gin Liqueur and Madagascan Vanilla Spiced Rum Liqueur are both packaged in bottles that reference scenes from The Nutcracker. To emphasize the snow globe-like designs, the design of the bottles includes concealed LED lights that highlight the flakes that move inside once the bottles are gently disrupted.
The holiday festivities from M&S go beyond these light-up liqueur bottles, as the retailer is also introducing light-up boxes of chocolates this season.
Light-Up Festive Liqueurs
M&S is Selling Elegant Bottles with Edible Flakes of Silver Leaf
Trend Themes
1. Festive Decor Liqueurs - Opportunity to further develop edible decor for alcoholic products that can capture consumers' attention during the holidays.
2. Edible Flakes in Beverages - Potential to explore the use of edible flakes as additional visual and sensory attraction in the beverage industry.
3. Light-up Packaging - Innovation opportunity to integrate packaging with LED lights to create a unique and memorable experience for consumers.
Industry Implications
1. Alcohol - Idea for alcohol companies to develop decor-themed products, such as liqueurs, that capture the attention of their audience during holidays and other special occasions.
2. Food and Beverage - Opportunity for food and beverage companies to explore ways to incorporate edible decorations, such as silver leaf flakes, into their products for increased visual appeal.
3. Packaging - Innovation possibilities for packaging companies to incorporate LED lights into their designs to create eye-catching and unique packaging options for a wide range of products.