With 71% of the US Easter-celebrating population purchasing treats, it's no surprise that there's a high demand for festive chocolate.
Mars Chocolate North America has met that demand, rolling out a jubilant product line-up for the holiday season. Taking account of certain seasonal trends, like the fact that people often opt for more festive packaging for decorative or gifting purposes, the chocolate manufacturer has introduced shapely packaging designs and pretty pastel color schemes.
The line-up, which includes the Dove chocolate bunny and M&M's bunny cane dispenser, features incredibly eye-catching products that will work for on-shelf, in-aisle and off-aisle display, encouraging shopper's impulse purchases, whether it be for themselves, their homes or for their friends and family.
Pastel Easter Chocolate
Mars Introduces Its Festive Chocolate Line-Up for Easter
Trend Themes
1. Festive Packaging - The use of shapely packaging designs and pretty pastel color schemes is a disruptive innovation opportunity for manufacturers to create eye-catching products that attract impulse purchases.
2. Seasonal Product Line-up - Creating a specific product line for holidays like Easter presents a disruptive innovation opportunity for companies to meet the high demand for festive treats.
3. Impulse Purchases - Developing products that encourage impulse purchases, whether for personal use or gifting purposes, can be a disruptive innovation opportunity for companies to increase sales during holiday seasons.
Industry Implications
1. Chocolate Manufacturing - The chocolate manufacturing industry can capitalize on the trend of festive packaging and seasonal product offerings to attract customers and generate higher sales during holiday seasons.
2. Retail - In the retail industry, adopting strategies to promote impulse purchases during holiday seasons, such as strategic product placement and attractive packaging, can lead to increased sales and customer satisfaction.
3. Gifting and Home Decor - The gifting and home decor industry can leverage the festive packaging trend to create attractive displays and products that cater to customers looking for decorative or gifting purposes during holidays like Easter.