Festive beauty packaging offers a way for brands to create a lasting and novel impression on consumers. Often, companies choose their cult-favorite formulas to envelop in the holiday spirit and high-end skincare brand Shiseido is a veteran in this.
For this holiday season, Shiseido has launched the Ultimune Power Infusing Concentrate (a regular and a jumbo version), the Ultimune Future Power, and the Eyelash Curler in limited-edition festive beauty packaging. While the performance-driven skincare serums will certainly enhance skin radiance, smoothness, and resilience, using botanical-based ingredients like Heart-leaf extract and Roselle, the curler figures as the "perfect gift fro, the heart of Japan" and is recognized as "the #1 eyelash curler in Canada." The packaging aesthetic features somewhat intentionally pixilated presents and ornaments that pop against the familiar red backdrop.
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Trend Themes
1. Festive Beauty Packaging - Festive beauty packaging offers a way for brands to create a lasting and novel impression on consumers.
2. Limited-edition Holiday Collection - Shiseido releases its inaugural holiday collection with limited-edition festive beauty packaging.
3. Performance-driven Skincare - Shiseido's holiday collection includes performance-driven skincare serums that enhance skin radiance, smoothness, and resilience.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry embraces festive packaging to engage consumers and create a unique brand experience.
2. Gift and Retail - The holiday collection with limited-edition beauty packaging provides opportunities for the gift and retail industry to attract customers.
3. Cosmetics Tools and Accessories - The limited-edition festive packaging of Shiseido's Eyelash Curler creates disruption in the cosmetics tools and accessories market.