Tinder, the world's most popular dating application, has relaunched a legacy feature named 'Festival Mode.' The application removed Festival Mode near the start of the CoViD-19 pandemic due to the regulations that prevented festivals and concerts from occurring. Now, with more and more large-scale events returning to the world of pop culture, Tinder has revived its festival matching feature.
With Festival Mode, Tinder users can mark down which events they are going to and be matched with individuals who will also attend these events. Tinder noted that its dating application's usage data spikes in local regions where an event is being held, as many festival-goers seek companions to attend the event with them. Festival Mode unlocks for each event approximately one month before the event occurs, giving users plenty of time to find a partner for the event.
Community-Oriented Dating Apps
Tinder Relaunched its Festival Mode as Concerts Return to the Norm
Trend Themes
1. Event-specific Matching - Dating apps can leverage events to create event-specific matching features, targeting users attending the same events or festivals.
2. Community-oriented Dating - Dating apps can leverage community-oriented features like Festival Mode to foster stronger connections between users with similar interests or hobbies.
3. Offline-to-online Integration - Dating apps can integrate offline events like festivals or concerts into their online platforms to create new opportunities for users to connect in both the physical and digital worlds.
Industry Implications
1. Event Planning - Event planners can partner with dating apps to offer promotion, engagement, and sponsorship opportunities that target the app's users attending the event.
2. Entertainment - Entertainment companies can leverage community-oriented dating features to unlock new social networking opportunities for their event attendees.
3. Online Dating - Online dating platforms can create event-specific matching features to differentiate themselves and retain users seeking to connect with other users with similar interests or hobbies.