House of Harlow 1960's festival fashion collection is inspired by Coachella and other music events. The cozy range is unlike traditional festival ensembles that consist of floral crowns and denim cutoffs, instead appealing to the urban dweller with a bohemian flair. The label's founder Nicole Richie is known for her bohemian style and is not a stranger to music festival fashion.
Her House of Harlow 1960 festival fashion collection is made up of classic turtleneck sweaters and cropped knit separates along with peplum tank and sweat pant combinations. Aesthetics and practicality meet half way in this chic collection. Its lookbook highlights easy and wearable pieces that will appeal to the urban dweller who seeks fashionable and functional clothing.
Bohemian Urbanite Apparel
House of Harlow 1960's Festival Fashion Collection is Coachella-Themed
Trend Themes
1. Music Festival-inspired Fashion - Disruptive innovation opportunity: Create a fashion line that combines the aesthetics of music festival fashion with practical and wearable designs.
2. Bohemian Urbanite Style - Disruptive innovation opportunity: Develop a clothing line that caters to the urban dweller with a bohemian flair, providing comfortable and fashionable options.
3. Functional Knitwear - Disruptive innovation opportunity: Introduce a collection of knit separates and sweaters that prioritize both aesthetics and practicality for the urban market.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Combine music festival fashion trends with urban aesthetics to create a unique and marketable clothing line.
2. Knitwear Manufacturing - Disruptive innovation opportunity: Develop a manufacturing process that produces functional and fashionable knitwear garments for the urban market.
3. Fashion Retail - Disruptive innovation opportunity: Curate and sell a selection of music festival-inspired fashion that appeals to the urbanite demographic seeking both style and functionality.