LEGO prepares for the upcoming Lunar New Year 2024 with a special brick-built Festival Calendar that honors two notable holidays: the Dragon Boat Festival and the Lunar New Year. The set comes with two minifigures and adorable lantern accessories.
There is also a Dragon Boat Festival building option that comes with an intricate dragon's head and tail along with water detailing as well. The set is defined by other decorative accents such as red envelops, firecrackers, and a luck symbol motif. The set is made up of 345 pieces and measures about five inches in height six inches in width, and four inches in depth. Notably, the calendar can be adjusted and functional as the date rotates.
Brick Puzzled Lunar Calendars
LEGO Presents a Special Brick-Built Festival Calendar
Trend Themes
1. Lunar New Year Celebrations - The LEGO brick-built Festival Calendar honors the Dragon Boat Festival and the Lunar New Year, reflecting a growing trend of brands creating special products to celebrate cultural holidays.
2. Collectible LEGO Sets - The brick-puzzled Lunar Calendars tap into the popularity of collectible LEGO sets, presenting an opportunity for other toy manufacturers to create limited edition sets for special occasions.
3. Interactive Advent Calendars - LEGO's adjustable and functional calendar highlights the trend of interactive advent calendars, suggesting potential innovation for brands to create customizable and interactive countdown experiences.
Industry Implications
1. Toy Manufacturing - The brick-puzzled Lunar Calendars demonstrate the potential for toy manufacturers to create special edition sets inspired by cultural celebrations.
2. Retail - The popularity of collectible LEGO sets and interactive advent calendars presents an opportunity for retailers to stock and sell limited edition and customizable products tied to cultural events.
3. Event Planning - The LEGO brick-built Festival Calendar sparks potential for event planners to incorporate themed advent calendars into their lunar New Year celebrations, enhancing the overall experience.