'my.Flow' is a feminine hygiene product that is connected to a Bluetooth monitor which lets users know when a tampon should be changed.
my.Flow was created by Amanda Brief through her start-up campaign with the goal of preventing leaks and discomfort for women during menstruation. Through this, the feminine hygiene product company looks to empower women by giving them more control while taking away the stress that comes with having to think about changing feminine hygiene products.
The product also works to prevent unnecessary waste and is designed to be environmentally responsible. With notifications sent to users' phones, my.Flow reminds them when the product has surpassed its recommended eight hours of wear, helping to prevent Toxic Shock Syndrome.
Bluetooth Feminine Hygiene Products
'my.Flow' is a Tampon That Sends Updates and Reminders
Trend Themes
1. Connected Feminine Hygiene Products - Disruptive innovation opportunity: Developing more connected feminine hygiene products that use technology to provide real-time feedback and notifications for improved user experience.
2. Empowering Women Through Technology - Disruptive innovation opportunity: Creating technology-driven solutions that empower women by giving them more control and convenience in managing their menstrual health.
3. Environmentally Responsible Menstrual Products - Disruptive innovation opportunity: Designing menstrual products that prioritize sustainability and reduce waste, addressing the growing concern for eco-friendly solutions.
Industry Implications
1. Feminine Hygiene Products - Disruptive innovation opportunity: Rethinking and improving the design and functionality of feminine hygiene products to offer women enhanced comfort, convenience, and health benefits.
2. Wearable Technology - Disruptive innovation opportunity: Exploring the intersection of wearable technology and feminine hygiene products to provide users with personalized insights and data about their menstrual health.
3. Smart Home and Connected Devices - Disruptive innovation opportunity: Integrating feminine hygiene products with smart home and connected devices to create a seamless and user-friendly experience for women.