'The Try Guys' of Buzzfeed took aim at the ridiculous female body image expectations that are promoted by the media by attempting to recreate edited images of celebrities. This includes recreations of iconic photos taken of women like Madonna, Kim Kardashian, Victoria's Secret models and many more.
The campaign follows a previous effort that portrayed the men transformed into their ideal body shapes using Photoshop. In order to show how warped female body image representation has become, the men have their figures transformed to reflect that of the stars, with Buzzfeed also showing the before and after photos of the celebrities to further explain its point.
In addition to showing how wide spread the use of Photoshop is in the media, the video also drives a message that works to combat sexist body shaming that can result from the unobtainable standards that are so often presented to the public.
Unobtainable Body Parodies
Buzzfeed Shows Men Trying to Fit into the Ideal Female Body Image
Trend Themes
1. Photoshop Reality - The use of Photoshop in media creates unrealistic body image expectations.
2. Male Body Image - Addressing male body image issues helps to challenge societal norms and stereotypes.
3. Anti-body Shaming - Promoting body positivity and combating body shaming are key social initiatives.
Industry Implications
1. Media and Advertising - There is an opportunity for media and advertising industries to promote diversity and realistic representation of body images.
2. Fashion and Beauty - The fashion and beauty industries can embrace inclusivity and challenge traditional standards of beauty.
3. Social Activism - Advocacy groups and non-profit organizations can support anti-body shaming efforts and promote positive body image.