Levi's and Felix the Cat recently joined forces to launch a new collegiate-inspired collection in time for fall. Felix the Cat, the famous cartoon cat from the 1950s and '60s that's renowned for his large eyes and wide grin, is the muse for the new collaboration, dubbed 'Felix the Graduate.'
The Felix the Graduate capsule includes a contemporary take on classic collegiate and varsity style sweaters, hoodies, rugby shirts, pants, jackets, and shirts. Some standouts from the series include the Levi’s® x Felix Letterman Jacket, the Levi’s® x Felix Campus Carryall Tote, the Levi’s® x Felix Reversible Campus Bucket Hat, and the Levi’s® x Felix Pleated Pant. According to the brand, the new collection is the "perfect past-meets-present, pop-culture-infused collection."
The Felix the Graduate series is now available online, in Levi's stores, and in select whoesalers.
Collegiate-Inspired Collection
Levi's and Felix the Cat Launch the 'Felix the Graduate' Series
Trend Themes
1. Collegiate-inspired Fashion - There is an opportunity to create more collegiate-inspired collections by collaborating with popular characters or mascots.
2. Pop-culture Collaboration - Collaborating with iconic pop culture characters or franchises to create fashion collections can lead to successful product lines.
3. Retro Revival - There is an increasing trend towards reviving retro styles and designs in fashion, which can be a successful marketing strategy.
Industry Implications
1. Fashion - Collaboration between fashion brands and well-known characters or franchises is an opportunity to attract a wider audience and create successful product lines.
2. Entertainment - Collaborating with fashion brands to create limited edition collections can create excitement around a character or franchise and provide another avenue for revenue.
3. Retail - Offering exclusive and limited edition collections through online and brick-and-mortar stores can help differentiate a retailer and attract more customers.