Scribd, the exclusive reading subscription service, recently partnered with small business, Dorothy B & Co., to create the "ultimate reading experience" with the new book-scented candle – Feeling My Shelf. The sustainable, limited-edition candle features an invigorating scent made from notes of teakwood, sandalwood, Amyris, dark musk, and patchouli "to evoke the scent of the pages of a book."
The Feeling My Shelf candle is the perfect gift for book lovers and each candle purchased comes with a promo code to unlock a free 3-month subscription to Scribd (valued at $29.97).
Consumers can purchase the Feelin My Shelf candle online for $21 from Dorothy B & Co. online platform and use the code to access millions of e-books, audiobooks, magazines, and more from Scribd.
Cozy Book-Scented Candles
Scribd & Dorothy B & Co. Debut the Book-Scented Candle, Feeling My Shelf
Trend Themes
1. Book-scented Candles - Opportunity for candle makers to create unique scents that cater to book lovers.
2. Subscription Services - Potential for subscription services to partner with complementary products to enhance customer experience.
3. Sustainable Consumer Products - Growing demand for eco-friendly products presents an opportunity for sustainable candle makers.
Industry Implications
1. Candle Making - Candle makers can tap into the trend of book-scented candles to offer unique and nostalgic products.
2. E-book Subscription - Subscription services like Scribd can collaborate with other industries to enhance the value proposition for their customers.
3. Eco-friendly Products - Sustainable consumer products industry can capitalize on the demand for eco-friendly alternatives in different product categories.