Oru Kayak has become synonymous with the burgeoning world of folding kayaks thanks to its first ever product released a decade ago, but the company is also aware of the growing competition in this space, which is precisely why it has gone ahead and dropped the scales in forging together its latest and greatest offering, the 'Lake' kayak.
Weighing in at only 18 pounds, the 'Lake' folding kayak is similar to its predecessors in that uses a polypropylene sheet for its folding mechanism, with the vessel able to be folded into a suitcase-like structure with dimensions of 42 x 10 x 18 inches.
Despite its low weight, this folding kayak can support up to 113 kg of payload.
Currently the subject of a Kickstarter campaign, the 'Lake' folding kayak can be procured for a pledge of $499.
Featherweight Folding Kayaks
Oru Kayak's Latest Creation Weighs Merely 18 Pounds
Trend Themes
1. Lightweight Folding Kayaks - Businesses can explore the use of new materials and innovation in design to create even lighter kayaks that provide the same level of performance.
2. Portable Adventure Equipment - There is room for disruption in the market for portable adventure equipment, as more consumers become interested in outdoor activities and seek products that are easy to transport.
3. Eco-friendly Outdoor Gear - There is an opportunity for businesses to integrate eco-friendly materials and sustainable manufacturing methods into the production of outdoor gear like folding kayaks.
Industry Implications
1. Outdoor Recreation - The use of lightweight, portable equipment like folding kayaks appeals to outdoor enthusiasts who want to easily transport and use their gear.
2. Manufacturing - Manufacturing companies can explore new materials and methods to create more innovative and efficient designs for portable outdoor equipment.
3. Sustainable Materials - With a growing interest in eco-friendly products, there is an opportunity for companies that focus on sustainable materials to capture a new market of environmentally-conscious consumers.