The Travis W. Simon 'F*ck 9-5' Cartier watch is a bold, brazen accessory created by the Brooklyn-based artist on commission by Mode Operandi as a timepiece for those with a disdain for the corporate lifestyle. The watch itself was sourced from Foundwell and is an 18-carat gold version of the timepiece that dates back to the 1980s and was taken apart for customization before being put back together. The dial of the watch is emblazoned with the bright red phrase 'F*ck 9-5,' which helps to instantly catch the eye of the onlooker for being a crass comment on corporatism.
The Travis W. Simon 'F*ck 9-5' Cartier watch is a fully functioning work of art that is being put up for auction by Watches of Knightsbridge on November 13, 2021.
Anti-Corporate Lifestyle Timepieces
The Travis W. Simon 'F*ck 9-5' Cartier Watch is Bold
Trend Themes
1. Anti-corporate Timepieces - Artists are creating bold and brazen timepieces with anti-corporate messages, disrupting the traditional luxury watch industry.
2. Customized Vintage Watches - Artists are taking vintage luxury watches and customizing them with unique designs and messaging, creating a disruptive market for one-of-a-kind timepieces.
3. Auctioning Artistic Timepieces - Auction houses and online marketplaces are providing a platform for artists to showcase and sell their unique, artistic timepieces to a new market of collectors.
Industry Implications
1. Luxury Watches - Artists are disrupting the luxury watch industry by creating one-of-a-kind, anti-corporate timepieces that appeal to a new generation of buyers.
2. Art and Design - The customization of vintage watches with artistic designs and messaging is opening up a new market for artists and designers in the fashion industry.
3. Auction Houses - Auction houses are capitalizing on the trend of unique, artistic timepieces by providing a platform for artists to sell their creations to collectors looking for something special.