FaZe Clan has launched a new ‘FaZe Subs’ partnership with Door Dash to deliver its dedicated fanbase a range of sandwiches inspired by members of the esports organization’s core team. The ‘FaZe Subs’ were designed with the help of Eric Greenspan, a chef and Culinary Director at Virtual Dining Concepts. FaZe will offer the sandwiches to attendees of the ‘FaZe Rug’s Summer Festival’ event, where they will also be able to meet members of the content creation team at FaZe.
The event will be hosted on July 30th and marked by the ‘DashDays’ content series that allows FaZe Clan viewers to earn prizes for participating. 'FaZe Subs' will be available for delivery on DoorDash and will be primarily distributed in the United States, with plans to expand to Canada in late 2022.
Esports-Backed Sandwich Deliveries
FaZe Clan Debuts a Partnership with DoorDash for 'FaZe Subs'
Trend Themes
1. Esports-inspired Food Deliveries - There is potential for the creation of a new market of esports-inspired foods and drinks that can be delivered as a way for fans to connect with their favorite organizations and players.
2. Virtual Dining Concepts Collaboration - This trend highlights a potential area of growth for virtual dining concepts in partnering with esports organizations to create unique food collaborations, opening up new sources of revenue opportunities.
3. Interactive Fan Experiences - The integration of interactive fan experiences through content series and virtual events, including food and drink offerings, can enhance engagement and connection between fans and esports organizations.
Industry Implications
1. Esports - Esports organizations can expand their revenue streams by partnering with food and beverage companies or creating their own products, leveraging their passionate fan base to drive sales.
2. Food Delivery Services - Food delivery services can explore opportunities to collaborate with esports organizations and virtual dining concepts to create exclusive food and drink offerings, tapping into a new market segment of gaming fans.
3. Virtual Dining Concepts - Virtual dining concepts have the potential to offer unique collaborations with the esports industry, not only expanding their customer base, but also increasing brand awareness and revenue opportunities through partnerships and sponsorships.