The Fatherson Bakery 2Go Bars have been launched by the company as a new option for consumers who are looking for a delicious and convenient way to stave off hunger when out of the house or between meals.
The snack bars have a gluten-free profile that was decided on after research revealed the increasing nature of the sector, which is positioned to grow by 10% by 2022. The bars come in four distinctly flavorful options including Chocolate Honeycomb Tiffin, Salted Caramel Sensation, Chocolate Rocky Road and Fruity Granola. These options position the bars as more of an indulgence, which will make them highly applicable for consumers who don't want to compromise when it comes to flavor.
The Fatherson Bakery 2Go Bars are available from wholesalers including Nisa, Booker Retail Partners and AF Blakemore in the UK.
On-the-Go Gluten-Free Snack Bars
The Fatherson Bakery 2Go Bars Come in Four Tasty Flavors
Trend Themes
1. Gluten-free Snack Bars - Opportunity to explore further variations and alternatives in flavors that cater to consumer preferences.
2. On-the-go Snacks - Opportunity to introduce innovative packaging methods to ensure the convenient consumption of these snacks while on the move.
3. Indulgent Snack Bars - Opportunity to develop premium and high-end versions of the snack bars to match the luxurious needs of certain consumers.
Industry Implications
1. Food and Beverage - Within the food industry, there is an opportunity for manufacturers to introduce gluten-free alternatives with unique flavors to their product portfolios.
2. Packaging - The packaging industry can take on the challenge of creating innovative and eco-friendly packaging methods for snack bars suitable for the on-the-go consumption.
3. Wellness and Health - The health and wellness industry can create educational campaigns to help raise awareness amongst consumers of the benefits of healthy snacking options including gluten-free snack bars.