The FAT Brands expansion initiative, announced on Wednesday, outlines the company's intentions to expand five of its quick-service restaurant (QSR) brands. The company is most known for its range of dine-in and fast-food restaurants, and with this new initiative, it is investing heavily in the QSR industry. The company recently acquired 'Round Table Pizza,' 'Great American Cookies,' 'Pretzelmaker,' 'Hot Dog on a Stick,' and 'Marble Slab Creamery.'
FAT Brands is investing in these five well-known brands with 20 separate development deals. Across all of these deals, FAT Brands will build more than 50 new locations of these QSRs across multiple regions in the United States. FAT Brands prides itself not only on food quality, but also on experiences tied to dining and food consumption.
Quick-Service Restaurant Expansions
FAT Brands Announced Plans to Expand Several of its Brands
Trend Themes
1. QSR Expansion - As quick-service restaurants continue to expand, there's an opportunity to innovate new technologies that streamline the ordering and delivery process.
2. Brand Acquisition - As companies invest in acquiring well-known brands, there's an opportunity for vertical integration along the supply chain to increase efficiency and lower costs.
3. Experience-based Dining - With an emphasis on dining experiences, there's an opportunity to develop new technologies that enhance the customer experience and increase loyalty.
Industry Implications
1. QSR - With QSRs expanding at a rapid pace, there is an opportunity to invest in logistics and supply chain management technology to meet the demand.
2. Food and Beverage - As companies acquire new brands, there is an opportunity to innovate new food technologies and create unique dining experiences.
3. Hospitality - With an emphasis on dining experiences, there is an opportunity to create new technologies that enhance hotel and resort amenities and increase customer satisfaction.