Premium essentials app FastAF is launching a new category with a focus on frozen consumer goods and it is introducing it with a special treat on National Ice Cream Day. From Saturday July 17th to Sunday July 18th, customers can summon the FastAF ice cream truck via the app for a $50 flat fee. The truck will offer three flavor assortments: hat's Bold (artisanal flavors), FastAF Faves and No Moo (dairy-free and plant-based.)
Customers can also purchase curated ice cream bundles for an at-home experience, featuring themes like Vacation Vibes, Coffee Obsession and Ultimate Sundae. With the launch of the Frozen Eats category on FastAF, consumers can now find these treats and more, plus products from brands like Coolhaus, Chloe's Pops and Marco and Dalci.
On-Demand Ice Cream Trucks
FastAF is Letting Fans Summon Its Truck for National Ice Cream Day
Trend Themes
1. On-demand Frozen Treats - Introducing an on-demand frozen treats category revolutionizes the convenience and accessibility of indulgent treats.
2. Curated At-home Ice Cream Bundles - Creating at-home ice cream bundles with themes enables personalized experiences and promotes consumer engagement with the brand.
3. Plant-based Ice Cream Focus - Being inclusive of plant-based options caters to a growing demand for non-dairy treats and allows for differentiation in a saturated market.
Industry Implications
1. Food Delivery - Introducing on-demand frozen treats creates a unique industry opportunity to capitalize on the growing convenience trend with dessert offerings.
2. Online Retail/grocery - Offering curated at-home ice cream bundles gives online retailers a way to differentiate themselves from traditional brick and mortar stores and increases their competitive edge.
3. Plant-based Foods - Catering to the plant-based market with a focus on ice cream allows for an innovative, unique range of offerings that complements the rising demand for non-meat products.