Organic fast food seems to be a string of words that rarely appears together, but this phrase is set to become much more common thanks to a new eatery in Miami called 'Grown' that changes the link between fast food and health.
Grown is a new venture from American professional basketball player Ray Allen and his wife that aims to make healthy, clean foods more accessible to the masses. To do this in as many ways as possible, Grown serves breakfast, lunch and dinner, plus family-style meals for large groups. It also offers carry-out services, grab-and-go items and a drive-thru.
Items on the menu include fruit smoothies, salads topped with grilled salmon, gluten-free berry pancakes and egg wraps, all of which are made fresh daily and range from just $4 to $18. Grown promises to make "real food, cooked slow for fast people."
Organic Fast Food Eateries
Miami's 'Grown' Changes the Relationship Between Fast Food and Health
Trend Themes
1. Organic Fast Food - The trend of organic fast food is emerging as consumers seek healthier options in a convenient format, providing an opportunity for innovative foodservice companies to disrupt the traditional fast food industry.
2. Healthy Grab-and-go - The rise of healthy grab-and-go options, like those offered by Grown, presents an opportunity for food retailers to tap into the growing demand for quick, nutritious meals that can be enjoyed on the go, potentially disrupting the traditional fast-casual restaurant industry.
3. Accessible Clean Eating - The concept of accessible clean eating, as demonstrated by Grown, allows for a broader audience to adopt healthier eating habits by providing convenient and affordable options, creating opportunities for disruptive innovation in the health and wellness industry.
Industry Implications
1. Fast Food Industry - The fast food industry is ripe for disruption as consumers increasingly prioritize health and seek out organic, healthier options, opening up opportunities for organic fast food eateries to challenge traditional fast food chains.
2. Foodservice Industry - The foodservice industry can capitalize on the demand for healthy grab-and-go options by fundamentally transforming their offerings to meet the needs of health-conscious consumers, potentially rendering traditional fast food concepts outdated.
3. Health and Wellness Industry - The health and wellness industry can leverage the concept of accessible clean eating to reach a wider audience and disrupt the notion that healthy eating is expensive or inaccessible, opening up new market opportunities for innovative products and services.