Twilight mania hits fashion again. Wildfox seems to be driving girl fashion bloggers ill today, because a lot of people are calling the latest lookbook "sick." Wildfox Couture is a vintage style that is generating a cult-like following among the girls.
Emily Faulstich and Kimberley Gordon are the designers behind Wildfox. They love vintage rock and roll tees and made a wildly successful clothing line based on them. Next up, sick kids… "Little Fox" will launch for Fall 2009.
Fashionista Vampires
Fangs Dominate The Wildfox Couture Lookbook
Trend Themes
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Vintage Style — The resurgence of vintage fashion trends presents opportunities for disruptive innovation in sustainable fashion and upcycling.
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Cult-like Following — The rise of cult-like followings around fashion brands opens up opportunities for digital marketing strategies that target online communities.
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Twilight Mania — The intersection between popular culture and fashion provides opportunities for collaborations between fashion brands and entertainment franchises.
Industry Implications
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Fashion — The fashion industry can explore sustainable practices and innovative marketing strategies to cater to the growing demand for vintage fashion and cult-like brands.
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Digital Marketing — Digital marketing agencies can specialize in targeting and engaging online communities built around fashion brands with cult-like followings.
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Entertainment — The entertainment industry can collaborate with fashion brands to create merchandise and experiences that capitalize on popular culture trends, such as Twilight mania.