Twilight mania hits fashion again. Wildfox seems to be driving girl fashion bloggers ill today, because a lot of people are calling the latest lookbook "sick." Wildfox Couture is a vintage style that is generating a cult-like following among the girls.
Emily Faulstich and Kimberley Gordon are the designers behind Wildfox. They love vintage rock and roll tees and made a wildly successful clothing line based on them. Next up, sick kids… "Little Fox" will launch for Fall 2009.
Fashionista Vampires
Fangs Dominate The Wildfox Couture Lookbook
Trend Themes
1. Vintage Style - The resurgence of vintage fashion trends presents opportunities for disruptive innovation in sustainable fashion and upcycling.
2. Cult-like Following - The rise of cult-like followings around fashion brands opens up opportunities for digital marketing strategies that target online communities.
3. Twilight Mania - The intersection between popular culture and fashion provides opportunities for collaborations between fashion brands and entertainment franchises.
Industry Implications
1. Fashion - The fashion industry can explore sustainable practices and innovative marketing strategies to cater to the growing demand for vintage fashion and cult-like brands.
2. Digital Marketing - Digital marketing agencies can specialize in targeting and engaging online communities built around fashion brands with cult-like followings.
3. Entertainment - The entertainment industry can collaborate with fashion brands to create merchandise and experiences that capitalize on popular culture trends, such as Twilight mania.